Category: Business Marketing/Advertising/Sales

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Image for WORDCRAFT : THE ART OF TURNING LITTLE WO

WORDCRAFT : THE ART OF TURNING LITTLE WO

By: ALEX FRANKEL

Price: $12.00

Publisher: RANDOM HOUSE:

Seller ID: IM333101

ISBN: 1400051045

Condition: GOOD CONDITION


Words carry more power than ever in the global marketplace. The most powerful are brand names--monikers created by a largely unheralded collection of marketers known as professional namers. These coiners of words are a fascinating group who play a major role in creating the cultural and business vernacular that defines our world. In "Wordcraft, Alex Frankle, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: Bl... View more info

6 IMPERATIVES OF MARKETING

By: ALLAN J. MAGRATH

Price: $8.00

Publisher: AMERICAN MANAGEMENT ASSOC. INC:

Seller ID: IM284638

ISBN: 0814450423

Condition: GOOD CONDITION


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Image for BRANDING FROM A TO Z

BRANDING FROM A TO Z

By: BERND KREUTZ

Price: $7.00

Publisher: CANTZ:

Seller ID: IM463401

ISBN: 3775791590

Condition: GOOD CONDITION


We live in a world of brands. Brands play a crucial role in business competition, but have also become an important social phenomenon. Brands are represented by signs and symbols, gestures and images. They stand for values, hopes, and desires, for experiences and expectations. They evoke emotions and associations. "Branding From A to Z" is a purely visual crash course in the essence and impact of brands, alphabetically pairing symbols with images, so that the "C" of Camp... View more info

Image for BUSINESS TO BUSINESS ADVERTISING

BUSINESS TO BUSINESS ADVERTISING

By: Charles H. Patti

Price: $20.00

Publisher: NTC PUBLISHING GROUP:

Seller ID: IM502176

ISBN: 0844234710

Condition: VERY GOOD CONDITION


Why are proven advertising principles that work well in consumer marketing so difficult to apply to business-to-business marketing? Because advertisers do not understand what makes decison makers in organizations "buy." This book provides the answers to business-to-business buying behavior and shows how to position your products and services for maximum sales. The authors set advertising within the broader contexts of marketing and corporate strategy and lead decision ma... View more info

Predictably Irrational

By: DAN ARIELY

Price: $8.50

Publisher: HARPER:

Seller ID: IM506627

ISBN: 1607513943

Condition: GOOD CONDITION


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GETTING INTO ADVERTISING: A Career Guide

By: DAVID LASKIN

Price: $8.00

Publisher: BALLANTINE:

Seller ID: IM497320

ISBN: 0345325982

Condition: GOOD CONDITION


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Image for WINNING PR IN THE WIRED WORLD : POWERFUL

WINNING PR IN THE WIRED WORLD : POWERFUL

By: DON MIDDLEBERG

Price: $8.00

Publisher: MCGRAW-HILL COMPANIES:

Seller ID: IM32203

ISBN: 0071363424

Condition: FAIR UNDERLINING


No industry has been affected more permanently and positively by the Internet than public relations. Winning PR in the Wired World brings everyone from the CEO to the director of marketing up to cyberspeed by teaching them everything they need to know about PR in the new digital economy. Readers will learn how to implement communications guru Don Middleberg's four fast "rules" to successful PR: 1) Speed Wins, 2) Everyone Is Now an Entrepreneur, 3) The World Ends Every 12... View more info

TQM FOR SALES AND MARKETING MANAGEMENT

By: JAMES W. CORTADA

Price: $8.00

Publisher: MCGRAW-HILL COMPANIES:

Seller ID: IM31820

ISBN: 0070237522

Condition: GOOD CONDITION


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Image for GUERRILLA MULTILEVEL MARKETING

GUERRILLA MULTILEVEL MARKETING

By: JAY CONRAD LEVINSON

Price: $7.50

Publisher: UNKNOWN PUBLISHER:

Seller ID: IM324362

ISBN: 0971068496

Condition: GOOD CONDITION


Guerrilla Multilevel Marketing delivers 100 low cost marketing tactics for bringing in an endless stream of qualified prospects after your warm list is exhausted. It simplifies marketing so that anyone can get immediate results and teach others the system. It helps you gain and sustain momentum in your business. It builds confidence in yourself, your products and your opportunity. It teaches you how to get people to commit. It gives you more than 50 excuses for following... View more info

Image for SECRETS OF THE GREAT RAINMAKERS

SECRETS OF THE GREAT RAINMAKERS

By: JEFFREY J. FOX

Price: $7.50

Publisher: HYPERION:

Seller ID: IM336588

ISBN: 1401301576

Condition: VERY GOOD NO DUSTJACKET


In Secrets of Great Rainmakers, you'll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers get ahead, along with his trademark brand of counterintuitive insight and commentary that have made his books so popular. View more info

Image for NET WORTH : SHAPING MARKETS WHEN CUSTOME

NET WORTH : SHAPING MARKETS WHEN CUSTOME

By: JOHN HAGEL

Price: $8.00

Publisher: RANDOM HOUSE:

Seller ID: IM300919

ISBN: 0875848893

Condition: GOOD CONDITION


In This Highly Anticipated New book, John Hagel, coauthor of the bestselling Net Gain, continues to challenge our assumptions of how the Internet will drive, alter, and reinvent the nature of business. With Net Worth, Hagel and coauthor Marc Singer identify the next new source of revenue poised to spring from the Internet -- one with the potential to upend the fundamental relationship that links businesses with their customers. View more info

BEING THE BEST YOU CAN BE IN MLM

By: JOHN KALENCH

Price: $7.50

Publisher: SELF PUBLISHED:

Seller ID: IM500393

ISBN: 096294470X

Condition: GOOD CONDITION


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Image for PURCHASING

PURCHASING

By: JOSEPH CARTER

Price: $6.00

Publisher: MCGRAW-HILL COMPANIES:

Seller ID: IM356733

ISBN: 1556235356

Condition: GOOD CONDITION


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INVENTING DESIRE

By: KAREN STABINER

Price: $7.00

Publisher: SIMON & SCHUSTER:

Seller ID: IM204963

ISBN: 0671723464

Condition: GOOD CONDITION


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Selling with NLP

By: KERRY L. JOHNSON

Price: $6.00

Publisher: NICHOLAS BREALEY PUBLISHING:

Seller ID: IM501222

ISBN: 1857880471

Condition: GOOD PREVIOUS OWNER'S NAME


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Image for Word of Mouse: 101+ Trends in How We Buy

Word of Mouse: 101+ Trends in How We Buy

By: MARC OSTROFSKY

Price: $9.00

Publisher: SIMON & SCHUSTER:

Seller ID: IM503234

ISBN: 1451668406

Condition: VERY GOOD CONDITION


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Image for IT'S NOT HOW GOOD YOU ARE  IT'S HOW GOOD

IT'S NOT HOW GOOD YOU ARE IT'S HOW GOOD

By: PAUL ARDEN

Price: $4.00

Publisher: PHAIDON PRESS INC.:

Seller ID: IM471289

ISBN: 0714843377

Condition: GOOD CONDITION


It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. Th... View more info

SUCCESSFUL SALESMANSHIP

By: PAUL W. IVEY

Price: $8.00

Publisher: PRENTICE-HALL, INC:

Seller ID: IM430330

ISBN: 1199140732

Condition: GOOD NO DUSTJACKET


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Image for CHUTZPAH & CHUTZPAH

CHUTZPAH & CHUTZPAH

By: RICHARD MYERS

Price: $14.00

Publisher: MICHAEL O'MARA BOOKS:

Seller ID: IM493493

ISBN: 1782436588

Condition: NEW


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Image for NEW STRATEGIC SELLING : THE UNIQUE SALES

NEW STRATEGIC SELLING : THE UNIQUE SALES

By: ROBERT B. MILLER

Price: $7.50

Publisher: WARNER BOOKS:

Seller ID: IM509388

ISBN: 044669519X

Condition: GOOD CONDITION


The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious cli... View more info

Greatest Sales Stories Ever Told from the Word's B

By: ROBERT L. SHOOK

Price: $8.00

Publisher: MCGRAW-HILL BOOK COMPANY:

Seller ID: IM499800

ISBN: 0070571341

Condition: VERY GOOD PREVIOUS OWNER'S NAME


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Image for CREATING & DELIVERING WINNING*

CREATING & DELIVERING WINNING*

By: SANDRA E. MORIARTY

Price: $12.00

Publisher: NTC PUBLISHING GROUP:

Edition: 2

Seller ID: IM293108

ISBN: 0844235296

Condition: GOOD CONDITION


*Advertising & Marketing Presentations View more info

Image for TRUST US, WE'RE EXPERTS

TRUST US, WE'RE EXPERTS

By: SHELDON RAMPTON

Price: $9.00

Publisher: PUTNAM PUBLISHING GROUP:

Seller ID: IM380252

ISBN: 158542059X

Condition: GOOD CONDITION


The authors unmask the widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts. View more info

Image for SYSTEM : A STORY OF INTRIGUE AND MARKET

SYSTEM : A STORY OF INTRIGUE AND MARKET

By: TERRY WAGHORN

Price: $9.00

Publisher: HARPER COLLINS TRADE DIVISION:

Seller ID: IM225768

ISBN: 0738207918

Condition: GOOD CONDITION


Set in the high-stakes world of global business, The System is a fast-paced thriller that takes readers on a roller-coaster ride of cutting-edge business developments, corporate espionage, and ruthless takeovers, where the last man standing may just be the one to get away with murder.Tim Hunt and David Atkinson are on the brink of a business breakthrough that promises to save David's lumbering old-economy behemoth, Quenetics-and put the company way ahead of its competito... View more info

Image for Woo, Wow, and Win: Service Design, Strategy, and t

Woo, Wow, and Win: Service Design, Strategy, and t

By: THOMAS A. STEWART

Price: $13.00

Publisher: Harper Business:

Seller ID: IM481635

ISBN: 0062415697

Condition: NEW


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