Category: Business Marketing/Advertising/Sales

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Image for WORDCRAFT : THE ART OF TURNING LITTLE WO

WORDCRAFT : THE ART OF TURNING LITTLE WO

By: ALEX FRANKEL

Price: $12.00

Publisher: RANDOM HOUSE:

Seller ID: IM333101

ISBN: 1400051045

Condition: GOOD CONDITION


Words carry more power than ever in the global marketplace. The most powerful are brand names--monikers created by a largely unheralded collection of marketers known as professional namers. These coiners of words are a fascinating group who play a major role in creating the cultural and business vernacular that defines our world. In "Wordcraft, Alex Frankle, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: Bl... View more info

6 IMPERATIVES OF MARKETING

By: ALLAN J. MAGRATH

Price: $8.00

Publisher: AMERICAN MANAGEMENT ASSOC. INC:

Seller ID: IM284638

ISBN: 0814450423

Condition: GOOD CONDITION


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Image for Bible

Bible

By: Bernard Beck

Price: $5.00

Publisher: HAMILTON BOOKS:

Seller ID: IM512030

ISBN: 0761852565

Condition: GOOD GIFT INSCRIBED


The Bible: The Greatest Marketing Tool Ever Written explores the question: "Why was the Bible written?" Beck concludes that the Bible's authors wanted to enable the nascent Hebrew tribes to coalesce into a nation, and compares their efforts to the recommendations of top modern-day marketing authorities, illustrating the prescient marketing effort in the Bible. Beck demonstrates ways that the authors of the Bible chose the most efficient and effective channels for transmi... View more info

Image for BRANDING FROM A TO Z

BRANDING FROM A TO Z

By: BERND KREUTZ

Price: $7.00

Publisher: CANTZ:

Seller ID: IM463401

ISBN: 3775791590

Condition: GOOD CONDITION


We live in a world of brands. Brands play a crucial role in business competition, but have also become an important social phenomenon. Brands are represented by signs and symbols, gestures and images. They stand for values, hopes, and desires, for experiences and expectations. They evoke emotions and associations. "Branding From A to Z" is a purely visual crash course in the essence and impact of brands, alphabetically pairing symbols with images, so that the "C" of Camp... View more info

Image for TOP PERFORMER : A PROVEN WAY TO DRAMATIC

TOP PERFORMER : A PROVEN WAY TO DRAMATIC

By: CARR HAGERMAN

Price: $10.00

Publisher: HYPERION:

Seller ID: IM336608

ISBN: 1401301797

Condition: GOOD CONDITION


We all sell something for a living--whether it's a brand, a vision, an education, a direction, or a service. We might even be selling a set of numbers to a board meeting, learning to a student, or cereal to an infant. This eye-opening parable is about harnessing natural energy--yours and that of those around you--in order to take your sales, and your satisfaction to the next level of success. In Top Performer, you'll meet Jim, a disciplined but uninspired sales manager. ... View more info

Image for BUSINESS TO BUSINESS ADVERTISING

BUSINESS TO BUSINESS ADVERTISING

By: Charles H. Patti

Price: $20.00

Publisher: NTC PUBLISHING GROUP:

Seller ID: IM502176

ISBN: 0844234710

Condition: VERY GOOD CONDITION


Why are proven advertising principles that work well in consumer marketing so difficult to apply to business-to-business marketing? Because advertisers do not understand what makes decison makers in organizations "buy." This book provides the answers to business-to-business buying behavior and shows how to position your products and services for maximum sales. The authors set advertising within the broader contexts of marketing and corporate strategy and lead decision ma... View more info

Image for NEW ALCHEMISTS : HOW VISIONARY PEOPLE

NEW ALCHEMISTS : HOW VISIONARY PEOPLE

By: CHARLES HANDY

Price: $12.00

Publisher: TRAFALGAR SQUARE:

Seller ID: IM33319

ISBN: 0091799953

Condition: VERY GOOD CONDITION


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Image for SPIN : HOW POLITICS HAS THE POWER TO TUR

SPIN : HOW POLITICS HAS THE POWER TO TUR

By: CLIVE VERONI

Price: $10.00

Publisher: HOUSE OF ANANSI:

Seller ID: IM402149

ISBN: 1770893172

Condition: NEW


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Predictably Irrational

By: DAN ARIELY

Price: $8.50

Publisher: HARPER:

Seller ID: IM506627

ISBN: 1607513943

Condition: GOOD CONDITION


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GETTING INTO ADVERTISING: A Career Guide

By: DAVID LASKIN

Price: $8.00

Publisher: BALLANTINE:

Seller ID: IM497320

ISBN: 0345325982

Condition: GOOD CONDITION


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Image for NEW RULES OF MARKETING & PR

NEW RULES OF MARKETING & PR

By: DAVID MEERMAN SCOTT

Price: $12.00

Publisher: WILEY JOHN & SONS INC.(TRADE:

Edition: 4

Seller ID: IM510264

ISBN: 1118488768

Condition: VERY GOOD CONDITION


"The" benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success "The New Rules of Marketing & PR, 4th Edition" is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibilit... View more info

Image for KNOCKOUT PRESENTATIONS

KNOCKOUT PRESENTATIONS

By: DIANE DIRESTA

Price: $8.00

Publisher: CHANDLER HOUSE PRESS:

Seller ID: IM412044

ISBN: 1886284253

Condition: VERY GOOD CONDITION


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Image for WINNING PR IN THE WIRED WORLD : POWERFUL

WINNING PR IN THE WIRED WORLD : POWERFUL

By: DON MIDDLEBERG

Price: $8.00

Publisher: MCGRAW-HILL COMPANIES:

Seller ID: IM32203

ISBN: 0071363424

Condition: FAIR UNDERLINING


No industry has been affected more permanently and positively by the Internet than public relations. Winning PR in the Wired World brings everyone from the CEO to the director of marketing up to cyberspeed by teaching them everything they need to know about PR in the new digital economy. Readers will learn how to implement communications guru Don Middleberg's four fast "rules" to successful PR: 1) Speed Wins, 2) Everyone Is Now an Entrepreneur, 3) The World Ends Every 12... View more info

Image for Selling Microsoft

Selling Microsoft

By: DOUG DAYTON

Price: $10.00

Publisher: ADAMS MEDIA CORPORATION:

Seller ID: IM480609

ISBN: 155850821X

Condition: GOOD CONDITION


As the Account Manager for Original Equipment Manufacturers (OEMs) for Microsoft, Doug Dayton was responsible for closing over 40% of the company's OEM business. He developed a unique, powerful sales system -- known as "Client-Centered" selling -- that helped him transform Microsoft's sales force into one of the most effective organizations in sales history. Along with his insider's look at what worked for Microsoft, Doug Dayton provides invaluable advice for any sales p... View more info

Image for HEAT UP YOUR COLD CALLS : HOW TO MAKE PR

HEAT UP YOUR COLD CALLS : HOW TO MAKE PR

By: GEORGE R. WALTHER

Price: $5.00

Publisher: DEARBORN FINANCIAL:

Seller ID: IM344279

ISBN: 141950276X

Condition: GOOD CONDITION


Learn the New Way to Cold Call--Effectively, Ethically ... and Legally Salespeople hate making cold calls. Now, you don't have to. As a sales professional, you need to find and approach a steady stream of qualified prospects. But the legal landscape and new technologies, along with the explosion of competing solicitations, have numbed the decision makers you've been targeting, making old-fashioned cold calling ineffective, frustrating and, as result of the National Do-No... View more info

Image for KARMA COLA

KARMA COLA

By: GITA MEHTA

Price: $6.00

Publisher: BALLANTINE/FAWCETT:

Seller ID: IM155269

ISBN: 0449906043

Condition: GOOD CONDITION


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Image for FUTURE OF MEN

FUTURE OF MEN

By: IRA MATATHIA

Price: $7.50

Publisher: PALGRAVE MACMILLAN:

Seller ID: IM339324

ISBN: 1403975485

Condition: VERY GOOD CONDITION


A revealing exploration of a key market in flux, "The Future of Men" highlights substantial demographic shifts and their impact--from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world--they were the ones to create the buzz around "ubersexuals" and "metrosexuals"--to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobi... View more info

GRREN MARKETING : CHALLENGES AND OPPORTU

By: JACQUELYN OTTMAN

Price: $6.00

Publisher: NTC PUBLISHING GROUP:

Seller ID: IM293103

ISBN: 0844232904

Condition: GOOD CONDITION


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Image for ADCULT USA

ADCULT USA

By: JAMES B. TWITCHELL

Price: $10.00

Publisher: COLUMBIA UNIVERSITY PRESS:

Seller ID: IM511103

ISBN: 0231103247

Condition: VERY GOOD CONDITION


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TQM FOR SALES AND MARKETING MANAGEMENT

By: JAMES W. CORTADA

Price: $8.00

Publisher: MCGRAW-HILL COMPANIES:

Seller ID: IM31820

ISBN: 0070237522

Condition: GOOD CONDITION


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Image for GUERRILLA MULTILEVEL MARKETING

GUERRILLA MULTILEVEL MARKETING

By: JAY CONRAD LEVINSON

Price: $7.50

Publisher: UNKNOWN PUBLISHER:

Seller ID: IM324362

ISBN: 0971068496

Condition: GOOD CONDITION


Guerrilla Multilevel Marketing delivers 100 low cost marketing tactics for bringing in an endless stream of qualified prospects after your warm list is exhausted. It simplifies marketing so that anyone can get immediate results and teach others the system. It helps you gain and sustain momentum in your business. It builds confidence in yourself, your products and your opportunity. It teaches you how to get people to commit. It gives you more than 50 excuses for following... View more info

Image for MILK MUSTACHE BOOK : A BEHIND-THE-SCENES

MILK MUSTACHE BOOK : A BEHIND-THE-SCENES

By: JAY SCHULBERG

Price: $8.00

Publisher: BALLANTINE/FAWCETT:

Seller ID: IM90856

ISBN: 0345427297

Condition: GOOD CONDITION


Inside this book you'll find the complete collection of Milk Mustache ads that won the hearts of millions worldwide--and some new ones revealed for the first time. You'll see the spoofs, the rip-offs, the bits from Leno and Letterman. You'll learn the inside story of how this captivating series came to be, go behind-the-scenes to the photo shoots, and discover the secrets of those famous moustaches--plus see never-before-published photos of your favorite celebrities The ... View more info

Image for JEFFREY GITOMER'S LITTLE RED BOOK OF SEL

JEFFREY GITOMER'S LITTLE RED BOOK OF SEL

By: JEFFREY GITOMER

Price: $10.00

Publisher: NATIONAL BOOK NETWORK INC.:

Seller ID: IM411681

ISBN: 1885167601

Condition: GOOD CONDITION


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Image for SECRETS OF THE GREAT RAINMAKERS

SECRETS OF THE GREAT RAINMAKERS

By: JEFFREY J. FOX

Price: $7.50

Publisher: HYPERION:

Seller ID: IM336588

ISBN: 1401301576

Condition: VERY GOOD NO DUSTJACKET


In Secrets of Great Rainmakers, you'll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers get ahead, along with his trademark brand of counterintuitive insight and commentary that have made his books so popular. View more info

SALES AND MARKETING EXCELLENCE CHALLENGE

By: JIM DICKIE

Price: $12.00

Seller ID: IM324866

ISBN: 0972475087

Condition: GOOD CONDITION


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