Category: Business Marketing/Advertising/Sales

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Image for 22 Immutable Laws of Branding

22 Immutable Laws of Branding

By: AL RIES

Price: $12.50

Publisher: HARPER:

Seller ID: IM503541


Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of branding in "the branding bible: "The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, "The 22 Immutable Laws of Branding is the definitive t... View more info

Image for WORDCRAFT : THE ART OF TURNING LITTLE WO

WORDCRAFT : THE ART OF TURNING LITTLE WO

By: ALEX FRANKEL

Price: $12.00

Publisher: RANDOM HOUSE:

Seller ID: IM333101


Words carry more power than ever in the global marketplace. The most powerful are brand names--monikers created by a largely unheralded collection of marketers known as professional namers. These coiners of words are a fascinating group who play a major role in creating the cultural and business vernacular that defines our world. In "Wordcraft, Alex Frankle, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: Bl... View more info

6 IMPERATIVES OF MARKETING

By: ALLAN J. MAGRATH

Price: $8.00

Publisher: AMERICAN MANAGEMENT ASSOC. INC:

Seller ID: IM284638


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BRANDING FROM A TO Z

By: BERND KREUTZ

Price: $7.00

Publisher: CANTZ:

Seller ID: IM463401


We live in a world of brands. Brands play a crucial role in business competition, but have also become an important social phenomenon. Brands are represented by signs and symbols, gestures and images. They stand for values, hopes, and desires, for experiences and expectations. They evoke emotions and associations. "Branding From A to Z" is a purely visual crash course in the essence and impact of brands, alphabetically pairing symbols with images, so that the "C" of Camp... View more info

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BUSINESS TO BUSINESS ADVERTISING

By: Charles H. Patti

Price: $20.00

Publisher: NTC PUBLISHING GROUP:

Seller ID: IM502176


Why are proven advertising principles that work well in consumer marketing so difficult to apply to business-to-business marketing? Because advertisers do not understand what makes decison makers in organizations "buy." This book provides the answers to business-to-business buying behavior and shows how to position your products and services for maximum sales. The authors set advertising within the broader contexts of marketing and corporate strategy and lead decision ma... View more info

Image for NEW ALCHEMISTS : HOW VISIONARY PEOPLE

NEW ALCHEMISTS : HOW VISIONARY PEOPLE

By: CHARLES HANDY

Price: $12.00

Publisher: TRAFALGAR SQUARE:

Seller ID: IM33319


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Image for SPIN : HOW POLITICS HAS THE POWER TO TUR

SPIN : HOW POLITICS HAS THE POWER TO TUR

By: CLIVE VERONI

Price: $10.00

Publisher: HOUSE OF ANANSI:

Seller ID: IM402149


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GETTING INTO ADVERTISING: A Career Guide

By: DAVID LASKIN

Price: $8.00

Publisher: BALLANTINE:

Seller ID: IM497320


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Image for KNOCKOUT PRESENTATIONS

KNOCKOUT PRESENTATIONS

By: DIANE DIRESTA

Price: $8.00

Publisher: CHANDLER HOUSE PRESS:

Seller ID: IM412044


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Image for WINNING PR IN THE WIRED WORLD : POWERFUL

WINNING PR IN THE WIRED WORLD : POWERFUL

By: DON MIDDLEBERG

Price: $8.00

Publisher: MCGRAW-HILL COMPANIES:

Seller ID: IM32203


No industry has been affected more permanently and positively by the Internet than public relations. Winning PR in the Wired World brings everyone from the CEO to the director of marketing up to cyberspeed by teaching them everything they need to know about PR in the new digital economy. Readers will learn how to implement communications guru Don Middleberg's four fast "rules" to successful PR: 1) Speed Wins, 2) Everyone Is Now an Entrepreneur, 3) The World Ends Every 12... View more info

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Selling Microsoft

By: Doug Dayton

Price: $10.00

Publisher: ADAMS MEDIA CORPORATION:

Seller ID: IM480609


As the Account Manager for Original Equipment Manufacturers (OEMs) for Microsoft, Doug Dayton was responsible for closing over 40% of the company's OEM business. He developed a unique, powerful sales system -- known as "Client-Centered" selling -- that helped him transform Microsoft's sales force into one of the most effective organizations in sales history. Along with his insider's look at what worked for Microsoft, Doug Dayton provides invaluable advice for any sales p... View more info

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KARMA COLA

By: GITA MEHTA

Price: $6.00

Publisher: BALLANTINE/FAWCETT:

Seller ID: IM155269


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Image for FUTURE OF MEN

FUTURE OF MEN

By: IRA MATATHIA

Price: $7.50

Publisher: PALGRAVE MACMILLAN:

Seller ID: IM339324


A revealing exploration of a key market in flux, "The Future of Men" highlights substantial demographic shifts and their impact--from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world--they were the ones to create the buzz around "ubersexuals" and "metrosexuals"--to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobi... View more info

GRREN MARKETING : CHALLENGES AND OPPORTU

By: JACQUELYN OTTMAN

Price: $6.00

Publisher: NTC PUBLISHING GROUP:

Seller ID: IM293103


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TQM FOR SALES AND MARKETING MANAGEMENT

By: JAMES W. CORTADA

Price: $8.00

Publisher: MCGRAW-HILL COMPANIES:

Seller ID: IM31820


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Image for MILK MUSTACHE BOOK : A BEHIND-THE-SCENES

MILK MUSTACHE BOOK : A BEHIND-THE-SCENES

By: JAY SCHULBERG

Price: $8.00

Publisher: BALLANTINE/FAWCETT:

Seller ID: IM90856


Inside this book you'll find the complete collection of Milk Mustache ads that won the hearts of millions worldwide--and some new ones revealed for the first time. You'll see the spoofs, the rip-offs, the bits from Leno and Letterman. You'll learn the inside story of how this captivating series came to be, go behind-the-scenes to the photo shoots, and discover the secrets of those famous moustaches--plus see never-before-published photos of your favorite celebrities The ... View more info

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ASKING

By: JEROLD PANAS

Price: $6.00

Publisher: EMERSON & CHURCH:

Seller ID: IM496681


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SALES AND MARKETING EXCELLENCE CHALLENGE

By: JIM DICKIE

Price: $12.00

Seller ID: IM324866


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Image for TOXIC SLUDGE IS GOOD FOR YOU!

TOXIC SLUDGE IS GOOD FOR YOU!

By: JOHN C. STAUBER

Price: $8.50

Publisher: LOGIN PUBLISHERS CONSORTIUM:

Seller ID: IM366906


Common Courage's number one seller blows the lid off of today's multi-billion-dollar propaganda-for-hire PR industry, revealing how public relations wizards concoct and spin the news, organize phony "grassroots" front groups, spy on citizens and conspire with lobbyists and politicians. View more info

Image for NET WORTH : SHAPING MARKETS WHEN CUSTOME

NET WORTH : SHAPING MARKETS WHEN CUSTOME

By: JOHN HAGEL

Price: $8.00

Publisher: RANDOM HOUSE:

Seller ID: IM300919


In This Highly Anticipated New book, John Hagel, coauthor of the bestselling Net Gain, continues to challenge our assumptions of how the Internet will drive, alter, and reinvent the nature of business. With Net Worth, Hagel and coauthor Marc Singer identify the next new source of revenue poised to spring from the Internet -- one with the potential to upend the fundamental relationship that links businesses with their customers. View more info

BEING THE BEST YOU CAN BE IN MLM

By: JOHN KALENCH

Price: $7.50

Publisher: SELF PUBLISHED:

Seller ID: IM500393


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Image for IN YOUR FACE : HOW AMERICAN MARKETING EX

IN YOUR FACE : HOW AMERICAN MARKETING EX

By: JOHNY K. JOHANSSON

Price: $10.00

Publisher: PENGUIN:

Seller ID: IM34043


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PURCHASING

By: JOSEPH CARTER

Price: $6.00

Publisher: MCGRAW-HILL COMPANIES:

Seller ID: IM356733


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Image for Fast Forward MBA in Selling: Become a Self-Motivat

Fast Forward MBA in Selling: Become a Self-Motivat

By: Joy J. D. Baldridge

Price: $8.50

Publisher: JOHN WILEY & SONS INC.:

Seller ID: IM486276


The Fast Forward MBA in Selling brings you the information you need when you need it most-now "Joy Baldridge's 'Golden Nuggets(TM)' are smart, effective, and entertaining. If increasing sales revenue is your goal, then this book is for you."-Mitch Fox, Publisher, Vanity Fair "Intensive, intelligent training."-Carlo Vittorini, Publisher, Parade Here are all the tools you need to maximize revenue and become a leader in today's selling environment. You'll di... View more info

Image for STARRING YOU! : THE INSIDERS' GUIDE TO U

STARRING YOU! : THE INSIDERS' GUIDE TO U

By: KAREN KELLY

Price: $7.50

Publisher: HARPER COLLINS TRADE DIVISION:

Seller ID: IM18326


Today, with thousands of TV hours to fill, there's room on television for virtually every product, service, and personality--and no one understands that better than producers Marta Tracy and Terence Noonan. Their one-of-a-kind handbook shows you how to make your dreams of on-screen success come true--whether that dream is to appear on reality television, to showcase your catering skills on The Martha Stewart Show, to promote your flower shop on a local morning show, o... View more info