Category: Business Marketing/Advertising/Sales

Sort

showing 1-20 of 40

INVESTOR'S GUIDE TO ASIA'S TOP 1000 B

By: ALEJANDRO A. REYES

Price: $8.00

Publisher: WILEY JOHN & SONS INC.(TRADE:

Seller ID: IM168474


View more info

WORDCRAFT : THE ART OF TURNING LITTLE WO

By: ALEX FRANKEL

Price: $12.00

Publisher: RANDOM HOUSE:

Seller ID: IM333101


Words carry more power than ever in the global marketplace. The most powerful are brand names--monikers created by a largely unheralded collection of marketers known as professional namers. These coiners of words are a fascinating group who play a major role in creating the cultural and business vernacular that defines our world. In "Wordcraft, Alex Frankle, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: Bl... View more info

6 IMPERATIVES OF MARKETING

By: ALLAN J. MAGRATH

Price: $8.00

Publisher: AMERICAN MANAGEMENT ASSOC. INC:

Seller ID: IM284638


View more info

BRANDING FROM A TO Z

By: BERND KREUTZ

Price: $7.00

Publisher: CANTZ:

Seller ID: IM463401


We live in a world of brands. Brands play a crucial role in business competition, but have also become an important social phenomenon. Brands are represented by signs and symbols, gestures and images. They stand for values, hopes, and desires, for experiences and expectations. They evoke emotions and associations. "Branding From A to Z" is a purely visual crash course in the essence and impact of brands, alphabetically pairing symbols with images, so that the "C" of Camp... View more info

NEW ALCHEMISTS : HOW VISIONARY PEOPLE

By: CHARLES HANDY

Price: $12.00

Publisher: TRAFALGAR SQUARE:

Seller ID: IM33319


View more info

SPIN : HOW POLITICS HAS THE POWER TO TUR

By: CLIVE VERONI

Price: $10.00

Publisher: HOUSE OF ANANSI:

Seller ID: IM402149


View more info

GETTING INTO ADVERTISING: A Career Guide

By: DAVID LASKIN

Price: $8.00

Publisher: BALLANTINE:

Seller ID: IM497320


View more info

CONFESSIONS OF AN ADVERTISING MAN

By: DAVID OGILVY

Price: $6.00

Publisher: SIMON & SCHUSTER:

Seller ID: IM218048


View more info

Image for KNOCKOUT PRESENTATIONS

KNOCKOUT PRESENTATIONS

By: DIANE DIRESTA

Price: $8.00

Publisher: CHANDLER HOUSE PRESS:

Seller ID: IM412044


View more info

WINNING PR IN THE WIRED WORLD : POWERFUL

By: DON MIDDLEBERG

Price: $8.00

Publisher: MCGRAW-HILL COMPANIES:

Seller ID: IM32203


No industry has been affected more permanently and positively by the Internet than public relations. Winning PR in the Wired World brings everyone from the CEO to the director of marketing up to cyberspeed by teaching them everything they need to know about PR in the new digital economy. Readers will learn how to implement communications guru Don Middleberg's four fast "rules" to successful PR: 1) Speed Wins, 2) Everyone Is Now an Entrepreneur, 3) The World Ends Every 12... View more info

Selling Microsoft

By: Doug Dayton

Price: $10.00

Publisher: ADAMS MEDIA CORPORATION:

Seller ID: IM480609


As the Account Manager for Original Equipment Manufacturers (OEMs) for Microsoft, Doug Dayton was responsible for closing over 40% of the company's OEM business. He developed a unique, powerful sales system -- known as "Client-Centered" selling -- that helped him transform Microsoft's sales force into one of the most effective organizations in sales history. Along with his insider's look at what worked for Microsoft, Doug Dayton provides invaluable advice for any sales p... View more info

KARMA COLA

By: GITA MEHTA

Price: $6.00

Publisher: BALLANTINE/FAWCETT:

Seller ID: IM155269


View more info

Image for FUTURE OF MEN

FUTURE OF MEN

By: IRA MATATHIA

Price: $7.50

Publisher: PALGRAVE MACMILLAN:

Seller ID: IM339324


A revealing exploration of a key market in flux, "The Future of Men" highlights substantial demographic shifts and their impact--from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world--they were the ones to create the buzz around "ubersexuals" and "metrosexuals"--to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobi... View more info

GRREN MARKETING : CHALLENGES AND OPPORTU

By: JACQUELYN OTTMAN

Price: $6.00

Publisher: NTC PUBLISHING GROUP:

Seller ID: IM293103


View more info

TQM FOR SALES AND MARKETING MANAGEMENT

By: JAMES W. CORTADA

Price: $8.00

Publisher: MCGRAW-HILL COMPANIES:

Seller ID: IM31820


View more info

MILK MUSTACHE BOOK : A BEHIND-THE-SCENES

By: JAY SCHULBERG

Price: $8.00

Publisher: BALLANTINE/FAWCETT:

Seller ID: IM90856


Inside this book you'll find the complete collection of Milk Mustache ads that won the hearts of millions worldwide--and some new ones revealed for the first time. You'll see the spoofs, the rip-offs, the bits from Leno and Letterman. You'll learn the inside story of how this captivating series came to be, go behind-the-scenes to the photo shoots, and discover the secrets of those famous moustaches--plus see never-before-published photos of your favorite celebrities The ... View more info

ASKING

By: JEROLD PANAS

Price: $6.00

Publisher: EMERSON & CHURCH:

Seller ID: IM496681


View more info

SALES AND MARKETING EXCELLENCE CHALLENGE

By: JIM DICKIE

Price: $12.00

Seller ID: IM324866


View more info

TOXIC SLUDGE IS GOOD FOR YOU!

By: JOHN C. STAUBER

Price: $8.50

Publisher: LOGIN PUBLISHERS CONSORTIUM:

Seller ID: IM366906


Common Courage's number one seller blows the lid off of today's multi-billion-dollar propaganda-for-hire PR industry, revealing how public relations wizards concoct and spin the news, organize phony "grassroots" front groups, spy on citizens and conspire with lobbyists and politicians. View more info

Image for NET WORTH : SHAPING MARKETS WHEN CUSTOME

NET WORTH : SHAPING MARKETS WHEN CUSTOME

By: JOHN HAGEL

Price: $8.00

Publisher: RANDOM HOUSE:

Seller ID: IM300919


In This Highly Anticipated New book, John Hagel, coauthor of the bestselling Net Gain, continues to challenge our assumptions of how the Internet will drive, alter, and reinvent the nature of business. With Net Worth, Hagel and coauthor Marc Singer identify the next new source of revenue poised to spring from the Internet -- one with the potential to upend the fundamental relationship that links businesses with their customers. View more info