LINDA KAPLAN THALER
Title BANG! GETTING YOUR MESSAGE HEARD IN A NO
Book Condition VERY GOOD CONDITION
Publisher RANDOM HOUSE
0385508174 / 9780385508179
Seller ID IM114363
We all want to get our message heard. And in "Bang ," marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental "Kodak Moment" to Herbal Essences' outrageous "Totally Organic Experience." In "Bang ," Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and product or service.
Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, "Bang "shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.