Mathews, Ryan,Wacker, Watts The Deviant's Advantage: How to Use Fringe Ideas to Create Mass Markets Book Condition: USED Very Good Publisher: Crown Business, March 2004. Binding: Paperback ISBN: 1400050006 Price: $7.00 Add to Cart Ask a Question Add to Saved Items See all items in BUSINESS & ECONOMICS See all items by Ryan Mathews, Watts, Wacker