CHILDREN AS CONSUMERS : A PSYCHOLOGICAL

By: BARRIE GUNTER

Price: $18.00

Quantity: 1 available

Book Condition: GOOD Condition



The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines:
* the kinds of things young people consume
* how they use their money
* how they respond to different types of advertising
* whether they need to be protected through special legislation and regulation
* market research techniques that work well with young people.
Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

Title: CHILDREN AS CONSUMERS : A PSYCHOLOGICAL

Author Name: BARRIE GUNTER

Categories: Business ECONOMICS,

Publisher: ROUTLEDGE:

ISBN Number: 0415185351

ISBN Number 13: 9780415185356

Binding: PB Trade

Book Condition: GOOD Condition

Seller ID: IM131286