By: A. DAVID SILVER
AMERICAN MANAGEMENT ASSOC. INC:
Seller ID: IM284607
Binding: HC w/DJ
Condition: GOOD Condition
The author provides serious information on how to turn round any small business that's in trouble. The author's four-stage revitalising process shows readers how to: examine 10 expenses categories and slash them to create genuine liquidity; spin of peripheral assets and refocus on the core activities; re-examine marketing channels and develop inexpensive marketing concepts to spur business; bring a new product or service to market (and predict its success). View More...