Author:DEYAN SUDJIC

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Image for CULT HEROES : HOW TO BE FAMOUS FOR MORE

CULT HEROES : HOW TO BE FAMOUS FOR MORE

By: DEYAN SUDJIC

Price: $5.50

Publisher: NORTON W.W. & COMPANY, INC.:

Seller ID: IM119343

ISBN: 0393306569

Condition: GOOD CONDITION


What makes Liz Taylor's face worth more selling perfume than making films? What persuades Pepsi Cola to spend $20 million buying Michael Jackson's name when he won't even drink their product? And what tempts the would-be fashionable to buy a jacket with Bjorn Borg's name on it? Hardly their skill at blending scent, mixing soft drinks or designing clothes. Rather it is the image that they project and their power as brand names which are in demand as never before. Fame is the primary product of the 1990s, manufactured and exploited with all the precision of an exact science. Used to sell anythin... View more info

Image for 100 MILE CITY

100 MILE CITY

By: DEYAN SUDJIC

Price: $9.50

Publisher: HARCOURT BRACE & CO TRADE DEPT:

Seller ID: IM51745

ISBN: 015642357X

Condition: GOOD CONDITION


The new architectural shape of five world cities-London, Paris, New York, Tokyo, and Los Angeles. Sudjic tells how cities grow and change through their buildings and how people live and work in them. "Written with all the pace and drive of a high-speed freeway... Powerful and convincing" (J. G. Ballard). Index; photographs by Phil Sayer. View more info